As Director of Social Media & Marketing, collaborating with VP-Recruitment & Marketing Kendyl Burns to showcase and promote Kappa Delta at Miami University has been an incredibly rewarding experience. I’ve been able to translate our visions into engaging content by creating graphics & videos, leading creative photoshoots, and creating a recognizable brand for the chapter.

 I’m responsible for managing Kappa Delta’s primary Instagram channel, @kappadeltamiami, maintaining a regular posting schedule of content that reflects the spirit of sisterhood, the KD experience, and our chapter values: love, loyalty, friendship, authenticity, and self-worth.

I was fortunate to have the opportunity to rebrand Kappa Delta’s marketing and create a new, cleaner look and feel. This included creating a recognizable logo and additional branding guidelines so that I could ensure that Kappa Delta’s branding style is upheld consistently across all digital channels; This includes our health & wellness Instagram page, our disposable/digital film Instagram page, and our tiktok account, each operated by respective members of the social media committee that I was able to lead. 

Working alongside such a dynamic group of women has made every project both enjoyable and inspiring, and I am so proud of how we have elevated our digital presence. I’m excited to continue sharing my work as I finish my term through the upcoming 2025 Spring Formal Recruitment cycle!